We obtained the data for our study from two customer surveys and an expert survey. Furthermore, we collected secondary advertising data from AC Nielsen and determined market leadership on the basis of revenue data published in the firms’ annual statements. From September to November … Zobacz więcej We used existing scales to measure most of the variables (Table 1). Our measure of perceived CSR, which we obtained for 34 of our 93 companies, is significantly correlated with … Zobacz więcej Cronbach’s α values exceeded the critical threshold of .7 (Peterson 1994), and a rotated factor analysis of the items confirmed that separate factors represented each of the customer-level constructs. … Zobacz więcej We specify a multilevel regression model to test our hypotheses because the data set comprises three levels, such that customers are … Zobacz więcej WitrynaNotably, the authors find that in firms with low innovativeness capability, CSR actually reduces customer satisfaction levels and, through the lowered satisfaction, harms …
The Impact of CSR on Customer Loyalty in Banking: The
Witryna2 sie 2024 · plays positive impact on consumer satisfaction. Proactive engagement of employees in CSR initiatives gives the company a competitive force to do their actions and communicate with customers effectively [5, 7, 8]. However, in livestock industry it’s hardly researched the relationship between CSR activities, consumer satisfaction … Witryna1 sty 2024 · Abstract—In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores how CSR factors influence customer … can i use wart remover on my dog
Sustainability Free Full-Text Effects of Corporate Social ... - MDPI
Witrynainvestigation of the impact of CSR measures on retail bank customer satisfaction. However, Luo and Bhattacharya (2006) studied the Fortune 500 companies and … Witryna17 sty 2024 · Because of COVID-19 in the world, enterprises and consumers pay more and more attention to environmental protection, food safety and health issues. The purpose of this paper is to take China's food company as an example to study the impact of CSR on customer loyalty, mediating effects of company image and customer … Witrynacustomers greater, hence develop their customers’ satisfaction (S. A. Ismail et al., 2016). Analyzing the influence of SR on customer satisfaction has gained some of studies’ interests which showed that CSR has favorable and essential impact on customer satisfaction (Norliana, Fakhrul Anwar, Wan Norhayate, Norfadzilah, & … five star flooring houston texas