Web8 mei 2024 · We keep looking for silver linings while in quarantine, and one of those should be using the time to push for transparency in adtech. An in-depth study into the gaps of the adtech supply chain, by The Incorporated Society of British Advertisers (Isba) and PwC, reinforces why this is so important to address now.. The Isba Programmatic Supply … Web15 mei 2024 · Fact check: According to the latest IAB/PwC Digital Adspend report, total UK spend amounted to £15.7 billion in 2024 and 39% (£6.2 billion) was invested in display. ... ISBA’s Clare O’Brien and PwC’s Sam Tomlinson updated IAB members on what to expect from stage two of ISBA/PwC’s Programmatic Supply Chain Transparency...
UK programmatic audit suggests improvements in online …
Web18 jan. 2024 · ISBA has released the headline findings from its second Programmatic Supply Chain Transparency Study with PwC and has found positive and welcome improvements. Improvements in data access successfully halved the time required to conduct the study to nine months (vs 18 months for the 2024 study). Web21 feb. 2024 · ISBA and PwC’s second study of the digital programmatic supply chain, released in mid-January, was greeted with great enthusiasm by the ad industry. Headlines have focused on the reduction in adspend falling into the unattributable “unknown delta”, leading some to speculate that the industry’s integrity is on the mend. pbs three tenors
A Call to Step Up: Industry Figures Respond to ISBA Transparency …
Web23 feb. 2024 · The news signals a significant step forward following the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with AOP and … WebThe advertiser-funded ISBA Programmatic Supply Chain Transparency Study, in association with the Association of Online Publishers (AOP) and carried out by PwC, … Web18 jan. 2024 · Wednesday, January 18th, 2024 – 9:28 am. In 2024, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend … and that 15% of ad spend can’t be attributed at … scriptures on god doing a new thing